The bedrock of the consumer protection laws in Chicago is the need to protect members of the public from unscrupulous business practices. Specifically, the law was written in response to consumer complaints that largely went unaddressed. It was noted that in some cases, the bureaucratic minefield of forms and procedures meant that consumers were unable to get to the decision-makers who might have made a difference. The laws were carefully designed in such a way as not to hurt the business community, a community that has contributed much to the prosperity of the state and its cities.
Putting the Consumer First
It is important to understand the fact that the law perceives the consumer to be a vulnerable entity that needs to be protected from powerful business interests. The “customer is right” ethos sometimes masks the manipulation of consumers in order to get them to spend more money on things that are most profitable to a given business. False advertising and even price mislabeling are common tactics. The consumers find themselves in a situation where they are effectively backed into unfair contracts. These arrangements are hard to exit without significant consequences for the consumer.